One example, three metrics
Imagine Gauge collects 100 answers:
A page can be cited without your brand being mentioned. Your brand can also appear because another website talks about it.
Share of Voice
Share of Voice compares your brand’s mentions with your competitors’ mentions. If your brand gets 40 mentions and competitors get 60, your share is 40%. Changing which competitors you track changes the comparison. Visibility tells you how often you appear. Share of Voice tells you how that compares with others.Compare like with like
Use the same prompts, engines, and filters when comparing dates. Adding prompts or an engine changes what you’re measuring. Check several days and open the actual answers before deciding why a number moved. A change after publishing an article does not prove the article caused it.What does prompt volume mean?
Volume comes from search keywords linked to a prompt. It does not count how many people asked that exact question in ChatGPT. Gauge shows the highest-volume keyword linked to the prompt or topic. Use it to help prioritize questions, alongside what you know about your customers.Missing data or zero?
Blank traffic metrics can also mean an integration needs connecting. See Troubleshooting data.
Calculation details
Which prompts count toward visibility?
Which prompts count toward visibility?
Topics’ visibility uses non-branded prompts. Rankings and Citations exclude branded prompts by default. Questions that name a brand are better for checking how AI describes it. See Branded Prompts.New prompts and engines only have data from when Gauge began collecting their answers.
Do repeated mentions count more than once?
Do repeated mentions count more than once?
Visibility counts each answer once per brand, even if the answer names it repeatedly. Domain citation rate counts answers citing any page on that domain; several citations to the same domain still count as one answer.
How does the dashboard combine results?
How does the dashboard combine results?
All Categories combines the areas you track. If you select multiple owned brands, an answer mentioning any of them counts once toward combined visibility.Daily rates combine answers from the selected engines. Engines with more collected answers contribute more to the result. Select one engine to compare it on its own.
What do the trend and Current values mean?
What do the trend and Current values mean?
The Performance Metrics trend compares the first and last plotted values. A move from 20% to 30% is an increase of 10 percentage points.On Topics, Visibility (Avg) covers the selected dates. Visibility (Current) uses the last date in that range, which may still be processing.
Why don't brands' visibility percentages add up to 100%?
Why don't brands' visibility percentages add up to 100%?
One answer can mention several brands. Share of Voice uses a different calculation: it divides mentions among the brands in your comparison, so their shares total 100%.