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Memory

Memory is your organization’s persistent context — the brain that Gauge draws on in every conversation, analysis, and piece of content it creates. Instead of re-explaining your business each time, you write it down once and Gauge uses it everywhere. The richer your memory, the better the output. A well-filled memory means Ask Gauge answers with your real positioning and voice, and the content pipeline writes in your style instead of generic filler.

The Memory Files

Memory is organized into a set of documents, each covering a different slice of context. Some are personal to you, and some are shared across everyone on your team.

User Preferences

Your personal tone, formatting, and style preferences. These are unique to you and shape how Ask Gauge communicates with you — the words to use, the words to avoid, and how long answers should be. Because they are per-user, your teammates can each keep their own.

Company Context (shared)

Key facts about your company: products, positioning, pricing, ICP, and brand voice. This is the single most important file for grounding Gauge in who you are and how you talk about yourself. Shared across your team.

Competitor Context (shared)

Competitor intelligence: each competitor’s positioning, strengths, weaknesses, and how you win against them. Shared across your team.

Content Strategy (shared)

Your editorial process, content calendar, strategic priorities, and distribution channels. Shared across your team.

Content Style Guide (shared)

Writing rules for the content pipeline — voice and tone, banned patterns, citation format, brand positioning, and structure rules. These are loaded by the content pipeline as it drafts and reviews articles, so this file is what keeps generated content on-brand.

How It Works

You do not have to start from a blank page. Gauge can populate your memory for you, and you can always refine it by hand afterward. Open the Populate Memory menu at the top of the page for two options:
  • Generate from website — Gauge reads your website and drafts memory content from what it finds. Generation runs in the background and updates your files when it finishes, usually within a minute or two.
  • Import knowledge — Paste existing company knowledge, competitor analysis, or strategy documents, and Gauge organizes them into the right memory files for you.

Editing Memory

There are two ways to keep memory up to date: edit the files yourself, or ask Ask Gauge to do it for you.

Edit the files directly

Memory lives under Settings → Memory.
1

Open Memory

Go to Settings → Memory. The file cards appear at the top of the page.
2

Select a file

Click a card to open that document in the editor below.
3

Edit and save

Update the content directly in the editor. Each file is structured with clear headings you can fill in.

Ask Gauge to update it

Ask Gauge has built-in tools for reading and editing your memory, so you can update it in plain language without opening Settings. Just tell it what changed — for example, “add our new pricing tiers to our company context” or “update our notes on Competitor X” — and it edits the right file for you. Ask Gauge also picks up context as you chat and can update memory on its own as it learns about your business.
Edits to shared files (Company Context, Competitor Context, Content Strategy, and Content Style Guide) apply for your whole team. User Preferences are yours alone.

Why It Matters

Everything in memory feeds directly into what Gauge produces. When your company context is thin, answers stay generic; when it is rich and accurate, Gauge speaks in your voice, positions you against the right competitors, and writes content that sounds like your team wrote it. Filling in memory is one of the highest-leverage things you can do to improve Gauge’s output.