MCP tool list

Connect an AI client using the Gauge MCP setup guide, then ask it to use these tools in natural language. Your client receives each tool’s input schema from the server. Available tools depend on your organization’s connected integrations. Reporting tools read data; management, content, and publishing tools can make changes on your behalf.

Organization and visibility

Tool	What it does
`list_categories`	Find your organization’s categories and IDs for reporting.
`list_competitors`	List tracked competitors.
`get_usage_limits`	Check your organization’s usage limits.
`list_client_organizations`	List linked client organizations; available to agency accounts.
`get_category_overview`	Get a category’s performance overview.
`get_performance_over_time`	Track performance over a date range.
`get_brand_visibility_over_time`	Track brand visibility over time.
`search_brand_by_name`	Find a brand by name.

Topics, prompts, and answers

Tool	What it does
`list_topics`	Browse tracked topics.
`get_topic_detail`	Read a topic’s details.
`get_topic_keywords`	Read a topic’s keywords.
`get_prompts`	Browse tracked prompts.
`get_prompt_answers`	Retrieve answers for a prompt.
`get_answer`	Read an individual AI answer.
`create_topic`	Create a topic to organize prompts.
`create_prompts`	Add prompts to track.
`generate_prompts`	Generate prompt suggestions.
`move_prompts`	Move prompts between topics.
`add_keywords_to_topic`	Add keywords to a topic.
`remove_keywords_from_topic`	Remove keywords from a topic.
`update_keywords_for_topic`	Replace a topic’s complete keyword list.
`update_prompts_keywords`	Update keywords across selected prompts, replacing each prompt’s full keyword list.
`list_organization_tags`	List available tags.
`create_tag`	Create a tag.
`apply_tag_to_prompts`	Tag selected prompts.
`remove_tag_from_prompts`	Remove a tag from selected prompts.

Citations

Tool	What it does
`list_domains`	Explore domains cited in AI answers.
`list_pages`	Explore individual cited pages.

Library and sitemap sync

Tool	What it does
`list_library_content`	Browse content in Library.
`get_library_content`	Read a Library item’s content.
`check_content_coverage`	Compare up to 20 article ideas with existing content.
`sync_library_from_sitemap`	Sync pages from your sitemap into Library.

For coverage checks, “topics” means article ideas, not the saved Topics used to organize tracked prompts. After publishing outside Gauge, ask your client to sync Library from your sitemap. The sync uses your organization’s website by default, or accepts a sitemap or site URL. It runs in the background, adds new pages, and matches drafts to live URLs while skipping archived folders. It does not edit your website’s sitemap. Publishing through Gauge already adds the live page to Library. See Sitemap Import.

Content creation and publishing

Tool	What it does
`create_content_artifact`	Start a content workflow.
`update_brief`	Update the content brief.
`research_topics`	Research subjects for the article.
`update_research_context`	Update the research context used for content generation.
`generate_outline`	Generate an article outline.
`update_outline`	Update the outline.
`write_article`	Generate the article.
`edit_article`	Edit an existing article.
`review_article`	Review the article.
`get_content_status`	Check background generation status.
`list_cms_fields`	Inspect fields in a connected CMS.
`publish_article_draft`	Send an article to a CMS as a draft or to staging, where supported.
`publish_article_live`	Publish an article live through a connected CMS.

Review the brief and outline before generating an article. Generation runs in the background; your client can check status and read the completed content from Library. CMS field discovery and publishing require a connected Webflow, Framer, or Sanity account. Specify the destination and ask explicitly for live publication when intended. Sanity publishes into Content Lake; your site’s deployment setup determines when it becomes visible. See CMS Integrations.

Images

Tool	What it does
`list_uploaded_images`	Browse previously uploaded images.
`get_image_url`	Resolve an existing image, web URL, or base64 image to a permanent public URL.
`prepare_image_upload`	Prepare an upload URL for a local image file.

After uploading a local file, use get_image_url with its image ID to finalize it. Uploading and resolving images can make them publicly accessible.

AI traffic

These tools use connected AI traffic data. Organizations without a connected log source receive empty results. See AI Traffic.

Tool	What it does
`list_ai_traffic_hosts`	List hosts with AI traffic data.
`query_ai_traffic`	Query AI bot and agent traffic.
`query_ai_traffic_timeseries`	Track AI traffic over time.
`query_ai_traffic_bot_breakdown`	Break traffic down by bot.
`get_recent_ai_traffic_logs`	Retrieve recent traffic logs.

SEO and keyword research

Tool	What it does
`run_ga4_report`	Run a report against a connected Google Analytics 4 property.
`run_gsc_report`	Run a report against a connected Google Search Console site.
`get_SEO_overview`	Get an SEO overview; requires GA4 or Search Console.
`get_domain_organic_keywords`	Research a domain’s organic keywords.
`get_url_organic_keywords`	Research a page’s organic keywords.
`get_keyword_overview`	Get keyword research metrics.

Keyword research tools do not require a Google integration. For GA4 and Search Console setup, see Google Integrations.

Google Ads

Requires a connected Google Ads account.

Tool	What it does
`get_google_ads_account_summary`	Get an account performance summary.
`run_google_ads_campaign_report`	Report on campaign performance.
`run_google_ads_keyword_report`	Report on keyword performance.

OpenAI Ads

Requires a connected OpenAI Ads account.

Tool	What it does
`list_openai_ads_campaigns`	List campaigns.
`list_openai_ads_ad_groups`	List ad groups.
`list_openai_ads_ads`	List ads.
`get_openai_ads_insights`	Retrieve performance insights.
`get_openai_ads_overview`	Get an account overview.
`query_openai_ads_insights`	Query performance insights.
`query_openai_ads_appearances`	Query ad appearances.
`query_openai_ads_targeting_matches`	Query targeting matches.

PostHog

Requires a connected PostHog project.

Tool	What it does
`list_posthog_projects`	List available projects.
`run_posthog_query`	Run an analytics query.
`list_posthog_event_definitions`	Inspect available event definitions.
`list_posthog_property_definitions`	Inspect available property definitions.
`list_posthog_insights`	List saved insights.

Action Center

Tool	What it does
`list_actions`	Browse actions.
`get_action`	Read an action’s details.
`create_action`	Create an action.
`update_action_status`	Change an action’s status.
`set_action_due_date`	Set an action’s due date.
`list_organization_members`	Find organization members for assignment.
`assign_action`	Assign an action to a member.
`open_action_chat`	Open a conversation for an action.

Skills

Manage your organization’s saved skills.

Tool	What it does
`list_skills`	List saved skills and when to use them.
`read_skill`	Read a skill’s full instructions.
`create_skill`	Create a skill.
`edit_skill`	Edit a skill by replacing text in its instructions.
`update_skill_description`	Update when a skill should be selected.
`update_skill`	Update a skill’s name, description, or full content.

Memory

These tools access organization memory. Personal user preferences are not exposed over MCP, and locked files cannot be edited.

Tool	What it does
`list_memory_files`	List organization memory files.
`read_memory_file`	Read a memory file.
`edit_memory_file`	Edit a memory file.

Gauge documentation

Tool	What it does
`fetch_docs_page`	Read a page from docs.withgauge.com.

Use the direct documentation and AI traffic tools for those questions. The MCP ask_gauge tool has been retired; Ask Gauge remains available in the Gauge app.

Introduction

Key Concepts

Navigating Gauge

Integrations

Account & Help

Resources

Organization and visibility

Topics, prompts, and answers

Citations

Library and sitemap sync

Content creation and publishing

Images

AI traffic

SEO and keyword research

Google Ads

OpenAI Ads

PostHog

Action Center

Skills

Memory

Gauge documentation

​Organization and visibility

​Topics, prompts, and answers

​Citations

​Library and sitemap sync

​Content creation and publishing

​Images

​AI traffic

​SEO and keyword research

​Google Ads

​OpenAI Ads

​PostHog

​Action Center

​Skills

​Memory

​Gauge documentation

Organization and visibility

Topics, prompts, and answers

Citations

Library and sitemap sync

Content creation and publishing

Images

AI traffic

SEO and keyword research

Google Ads

OpenAI Ads

PostHog

Action Center

Skills

Memory

Gauge documentation