Competitors & Brand Tracking

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Competitors & Brand Tracking

Gauge tracks every brand that shows up across the prompts you monitor, not just your own. That includes the competitors you care about most. By naming your primary competitors and reading each brand’s detail view, you turn a list of mentions into a clear picture of who is winning AI visibility in your market and where you can close the gap. This page covers how competitors are defined and where per-brand data lives. For the top-level view of your own coverage and the brand list, see Rankings & Visibility.

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Managing Competitors

There are two ways to tell Gauge which brands are your competitors:

• From Rankings. In the brand list on the Rankings page, use the bullseye toggle next to any brand to mark it as a direct competitor. Once selected, competitors appear in a dedicated competitor view for clean side-by-side comparison.
• From Settings. Go to Settings → Markets and open the market you want to configure. The Primary Competitors field lets you search brands by name or website and add them to the market. Changes save automatically — you’ll see a “Saving…” then “Saved” indicator as you edit.

The same market settings form is also where you set the Market Name, Primary Brand (the brand Gauge prioritizes when measuring your visibility), and Market Description.

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Brand Detail

Click any brand — yours or a competitor’s — to open its detail page. The header shows the brand’s logo, name, and a link to its website, along with two headline numbers:

• Visibility (Avg) — the brand’s average visibility across the selected time range.
• Visibility (Current) — its most recent visibility reading.

Use the filters at the top to slice the view by time range, AI model, topic, and tags, or use the Change brand selector to jump straight to another brand. When “Overall” is selected you’re looking across the top AI models; pick a specific model to see how the brand performs on ChatGPT versus Gemini versus Perplexity. The detail page has three tabs:

• Prompts — every tracked prompt whose answer mentions this brand, so you can read exactly where and how it comes up.
• Sentiment — how AI models talk about the brand: the split of positive, neutral, and negative mentions and how that trends over time. See Sentiment Analysis for how this is scored.
• Citations — the websites that reference the brand in AI answers, grouped by domain. You can expand a domain to see the prompts it was cited for and label its relationship to your organization.

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Why It Matters

AI visibility is relative. A high coverage number means little if a competitor is mentioned in even more answers for the prompts that matter to your market. Tracking competitor brands the same way you track your own lets you benchmark visibility side by side, see exactly which topics and prompts a competitor owns, and turn that gap into a concrete plan — the right content to publish and the right sources to earn mentions from. To see your competitors ranked against your own brand across the market, head back to Rankings & Visibility. To understand which prompts feed all of this tracking, see Branded Prompts.