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Prompts & Citations

The Prompts and Citations pages give you a deep analytical view of where you’re mentioned, where you’re cited, and which pieces of content are working for or against your AI visibility. If the Rankings page tells you your score, this section tells you why.

The Prompts Page

Topic Groups

Your prompts are organized into topic categories. Each group shows your visibility across those prompts, and you can compare your topic-group visibility directly against a competitor using the dropdown at the top of the page.

Diving Into Individual Prompts

Double-clicking a topic group reveals all the individual prompts inside it. For each prompt, you can see its search volume and your exact visibility percentage. Clicking into a specific prompt shows you the full AI output for each model you’re tracking:
  • Stars indicate where your brand was mentioned
  • Bullseyes indicate where competitors were mentioned
  • Hover over any brand to see exactly where and how it appeared in the answer
  • Each prompt also shows the citations the model used, the specific sources that shaped its response

Adding Prompts

You can add prompts in three ways:
  1. Manually: add a single prompt directly
  2. In bulk: upload a list of prompts at once
  3. Generate with AI: use Gauge’s built-in agent to generate relevant prompts for any topic, using keyword data from your integrations. Give it a topic, add any keywords or URLs you want it to consider, and the agent produces a ready-to-review list.

Removing Prompts

Click into any topic group, select the prompts you want to remove, and press delete.

The Citations Page

Domain View

The domain view shows the most cited websites across all your tracked prompts. For each domain, you can see how frequently it’s being cited and how many individual URLs from that domain have been used as sources.
High citation rates on platforms like YouTube or Reddit often involve many different URLs spread across that domain. On a per-URL basis, a focused first-party article may actually be more influential than a high-volume social platform.

URL View

The URL view shows you specific articles and pieces of content that AI models are actively citing. For each URL, you can see which brands are mentioned in the answers it influences, and which individual prompts it appeared in. Clicking on any URL takes you into the prompts it influenced. Clicking on a prompt takes you back to the full AI response, keeping everything connected in one place.

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