> ## Documentation Index
> Fetch the complete documentation index at: https://docs.withgauge.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Citations

> See which websites and pages AI cites when answering your tracked questions.

A **citation** is a source linked in an AI answer. If someone asks “Which help desk tools work well for an online store?”, AI might cite a comparison article when recommending options.

Open **Citations** to see the sources appearing across your tracked answers.

## Compare websites

Use the **domain view** to see which websites are cited most often and how many of their pages appear as sources.

A site such as Reddit may have many different cited pages. Open the individual URLs to see which ones matter to your questions.

## Find the pages behind the answers

Use the **URL view** to inspect individual articles or pages. Open one to see the prompts it appeared in, then open an answer to read what AI said.

A citation does not guarantee a brand mention. AI can use your page as a source without naming your company—or mention your company using another site's article.

## Choose what to improve

Look for pages that answer questions you want to be known for:

* **Your page is cited, but your brand is absent:** check whether the page clearly explains your product and its relevant strengths.
* **A competitor's page is cited:** read it to understand which useful information your own content may be missing.
* **A third-party article is cited:** check whether it accurately describes your brand.

## Understand the metrics

**Citation rate** is the percentage of collected answers that cite a page or domain. **Mention rate** for a page is the percentage of answers citing that page that also name your brand.

For example, if your page is cited in 20 of 100 answers, its citation rate is **20%**. If 10 of those 20 answers name your brand, its mention rate is **50%**.

Use the same dates and engine filters when comparing results. See [Understanding your metrics](/resources/measurement-reference) for aggregation and filtering details.

<Card title="Turn an insight into content" icon="pen" href="/help/publish-and-measure-content">
  Edit a page or create something new, then check the result.
</Card>
